Why Video?

Streaming video is one of the hottest forms of marketing on the internet today.

Why has internet video become so widespread lately?

Several reasons: The last few years has seen greater network bandwidth (meaning more people have higher speed connections). Home computers today are more powerful than ever and modern operating systems like Windows XP and Vista make streaming media practical and affordable for ordinary consumers.

Web 2.0 refers to a second-generation of Web-based services and has brought about new schools of thought about internet marketing. These Web-based services include social networking sites, wikis, communication tools and the use of streaming video. Who can argue the success of YouTube, Yahoo! Video and Podcasts?

So why does video work?

• Video marketing is powerful, memorable and it sells.
• We know that most people buy homes based on emotion. The first thing they see when they walk up; the feeling they get when they walk through the house; the senses, the memories that are evoked...
• Nothing comes closer to capturing the emotional aspects of a home than video. Video not only allows you to give a personal, guided tour of a home, but it also allows you to tell a story about the home; engage the viewer and potential buyer in an experience of the home.
• Video also doesn't distort the way that a panorama does. The proportions of the tour are more realistic.
• Streaming video lets the viewer begin watching it without downloading the entire file first. This allows for faster viewability.
• Digital video is also portable. You can link to it from almost anywhere on the internet, even burn it to a CD or DVD.
• Streaming video is affordable. Much more so than it used to be. Vid2r prices fall in the same ballpark as virtual panoramic tours.